MARKETING BLOG

The 8 Types of Videos Businesses Can Use, Part 1

Video marketing has taken the internet by storm in recent years. Today, you need to integrate videos into your content marketing strategy if you want to get the most out of your digital marketing efforts. And perhaps one of the best things about video is the myriad of ways it can be used.

In this four-part series, we are going to look at some of the various types of videos businesses can use to connect with targeted prospects on a deeper level. This list is by no means exhaustive, but it should get your creative juices flowing, and give you a good idea of how your business can benefit from the video revolution.

1. Frequently Asked Questions (FAQs) Videos

Many businesses have an FAQ page on their website wherein they have answers to 10 to 20 common questions they receive from customers or clients. This is great; but it’s even better to put up a video on the same page, so visitors can watch you or someone in your company answer the same questions. Putting it in video form, you can go into more detail, give examples/scenarios the prospect can relate to, and in some cases, you can even show them the answer to the question through demonstration.

Example: PortaMax Power FAQs

2. Client Testimonial Videos

Again, testimonial pages are great. We all love to read what others are saying about your product/service, and what their experience has been. But let’s be honest. How much do prospects really trust the written testimonials that appear on your website? They know they’re all going to be positive, and they’ll take them into account. But they’ll also look in other “neutral” places like Yelp for more objective reviews.

Before they go over to Yelp though, what if they had a video on that same page they could watch? And what if that video was full of emotional testimonials from customers who talked about how much your product/service helped them or even changed their lives? It’s one thing to read a positive testimonial in print, it’s quite another to view a living, breathing customer who has shared the same experience as the viewer, talk positively about your solution.

Example: The Aitken Home Team

Click here for part 2 of this series.

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