MARKETING BLOG

The 8 Types of Videos Businesses Can Use, Part 4

In Parts 1-3 of this series, we talked about the six main types of videos that can be used by businesses to build their online brand. In our fourth and final blog, we highlight two specialty video types that you might want to consider for your business depending on the need and the industry.

Appointment Setting

When you set the initial appointment with a prospective client, it is the first step in (hopefully) building a long-term business relationship. We all know that first impressions are critical. So wouldn’t it be great to be able to send the client a video introducing yourself, telling them a little more about you, and telling them what to expect at the first meeting? Hardly anybody does this. If you really want to distinguish yourself from others in your industry, an appointment setting video is one of the best strategies to accomplish this.

Example: Dave Strathmann – Crestcom

Recording Live Events

Some businesses rely heavily on event driven interaction with their clients. Whether that’s an expo, workshop, live demonstration, seminar series, or even a conference, live events can have a major impact on your audience’s perception of your brand. Video is one of the best ways to create inviting previews for your audience. By showing what the event will be like, capturing testimonials, behind the scenes candid footage, even interviews with speakers or headlining leaders, video can provide added access to your audience and increase their excitement about the event. Far more effective than merely a text or flier which has limited shareability, video can shared across social mediums and create a conversation before, during, and after the event. In many cases, it is also possible to live stream an event too, which creates added revenue and reach for the companies who use this.

Example: Daniel Matorca – Fashion Show (edited recap)

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