We approached the project with two primary goals: to nurture leads and to educate. We worked to identify key topics that would make excellent video content which could be shared across targeted social media and email campaigns. We filmed testimonials of several clients explaining their experience and success with John. We also created a new website to act as a resource center for current clients and online brochure for prospective clients.
With our partnership, John was able to educate current clients, better measure his marketing efforts, and build an effective nurture campaign for leads, allowing him to close more deals and save time.
