Why do I need visual stories? In 2021, it’s imperative to develop and implement a visual story strategy that encompasses video and web best practices. Just consider a few of these statistics:
- Viewers claim they retain 95% of a message when obtained via video. (Social Media Week)
- Consumers spend, on average, 6 hours and 55 minutes on the Internet every day. (We Are Social/Hootsuite)
- 94% of video marketers say video has helped increase user understanding of their product or service. (Wyzowl)
- All it takes is 1 second for users to lose focus on their current task. 10 seconds will cause them to give up on it entirely. (Deloitte/Google)
What this tells us is that we can no longer hide behind the perception that a quality website and engaging video content is for somebody else’s business. Just pause for a moment and think about the visual stimulations you see every day—in the last few hours, how many times have you seen an image, browsed a website, or watched a video? Businesses in 2021 won’t survive without them!
But, why is it important that these stories are told well? Why work with a company like Siskey Productions? Why not hire your brother in law’s cousin’s lawn guy’s middle school son?
Well, for starters, he’s probably got a lot of homework. And middle school kids can be punks. So, let’s avoid that mistake.
Secondly, since early 2020, 85% of B2B and 79% of B2C users say the quality of the experience they have with a brand is just as important as the quality of what it sells (Salesforce).
It’s not just important to share your company’s stories with your community, it’s important to share them in the right way. Your customers want to know that you care. Your employees want to know the company they’re working for cares. The stories of your company matter, and the way they are told matters, too.
So, why partner with us specifically? At Siskey Productions, we feel joy when learning about a new company. We get excited when we hear about the history, the struggles, and the successes of your organization. Our minds start spinning when you share the intricate details that it takes to produce the products and services that you sell, and we love it—we care about those details. We listen well to understand your needs and goals, so that the tools we create represent your business well and help it grow. We define realistic budgets for your goals and help set the proper expectations for each project. Our team is in the trenches with you as you build and celebrates your successes as you grow.
We don’t just believe stories matter. We believe your stories matter. They deserve to be told with excellence.